Own real estate occupied by your favorite brands.
CLIENT
Creek
PROJECT OVERVIEW
The Creek iOS, Android, and web applications aim to change the world by simplifying commercial real estate transactions, investment, and management processes. With just a few clicks, Creek users are provided with a path to direct, individual investment property ownership. With a direct ownership model, Creek entitles shareholders to 100% control and 100% of the profit distributions.
WHAT WE DID
Brand Strategy / Identity Design
Responsive Web Design
UX / UI
Illustration
Content Strategy
Brand Strategy
Naming
Defining the Creek Brand.
Our intention behind designing the brand around the concept of a creek was to symbolize the idea of a continuous flow of liquidity and a steady path forward. Just as a creek consistently flows, we wanted to convey the notion that our investments generate a reliable and uninterrupted income over time. By associating the brand with the image of a creek, we aimed to emphasize the concept of stability, reliability, and the continuous stream of returns that investors can expect.
After establishing the brand, our attention turned towards creating a proof-of-concept for early testing and iterative design.
This process involved striking a balance between developing a core feature set and adhering to a tight timeline. Our initial focus was on building personas and user flows tailored to our core customers while keeping in mind the objective of developing a minimum viable product (MVP).
Once all stakeholders were in agreement, we embarked on the task of crafting a simple, distinct, and modern experience that would democratize commercial real estate investing, making it accessible to everyone.
Our design approach revolved around creating an intuitive and user-friendly interface that would empower individuals to confidently navigate the complexities of the real estate market. By prioritizing simplicity and user-centered design principles, we aimed to ensure that the investment process was straightforward and transparent, enabling users to make informed decisions with ease.
To ensure a seamless user experience across multiple platforms, we undertook the ambitious task of building a single application that would cater to users on various devices and operating systems. By adopting a cross-platform development approach, we aimed to create a cohesive and consistent experience that would make users feel right at home, regardless of whether they accessed the app on their desktop, smartphone, or tablet.
Website Property Overview
Website Property Details
Progressive Web App