Digitally connect brands to verified pet owners.
CLIENT
Petastic
PROJECT OVERVIEW
Petastic is a Web3 Membership Ecosystem purpose-built to simplify and lower the cost of pet care. It uses blockchain to organize all pet data, ML to empower parents with science-backed answers to pet questions, and the digital infrastructure the pet industry sorely needs to connect
WHAT WE DID
Branding / Identity Design
Website Design / Development
UX / UI
Illustration
Content Strategy
Digital Strategy
Facebook & Instagram Advertising
Data Analytics
Digital Advertising Assets
Social Assets
Results from the First 120 Days
300K+
Unique Users
10M+
Data Records
2m 30s
Time on Site
Our primary objective was to create a purposeful brand that would align seamlessly with the core values of both pet parents and companies alike.
Brand Identity
Brand Wordmark and Icon
Design System
Digitally connect brands to verified pet owners.
Leveraging real pet owner data, the Petastic Customer Data Platform is specifically tailored to be "pet-aware" and aims to effectively engage with pet consumers. Our intention was to empower brands to discover new pet customers, gain deeper insights into their existing client base, and foster meaningful relationships that span the entire lifespan of a pet.
We focused on creating a user-friendly layout and navigation. I organized the content in a human-centered approach, making it easy for visitors to find the information they were seeking. Clear and intuitive menus, along with prominent search functionality, were implemented to enhance usability.
